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BlogTips Tutorial:How to evaluate a blog
It is encouraging to see how many nonprofit organisations discover the power of social media and the added-value of blogs. Comes a time, though, where any blogmaster asks the question: “I am on the...
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BlogTips Tutorial:How to use Twitter
Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organisations to...
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How to define a social media strategy
Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event...
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Writing Good Blog Posts: The Art of Seduction
Writing good blog posts: a gift, an art or a skill? For some people, writing comes natural. For most, it comes with pain. Certainly when writing for a specific and demanding audience, like blog...
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The Layout for a Perfect Facebook Post
In short: Keep your copy text short, making it easier to read on a mobile Ensure your copy text is enticing and easy to read Include a “call-to-some-kind-of-action”: ask a question, opinion, comment...
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Study: What makes people follow you on Twitter?
Potential Twitter followers are influenced by our Tweetbehaviour(click for high resolution graph) OK, if we’re going to talk about “Increasing your Twitter followers”, then we’re going to do this well:...
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Online communications for nonprofits: the current trends
The art of communications, is to stick out from the crowds. Offer your public new and enticing communications, both in content and in form. The world of online communications is now moving faster than...
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Social Media: How successfull are you?
Unfortunately, there is a lot of bla-bla and little boum-boum in most talk about social media success factors, performance indicators and Return-on-Investment (ROI). Half of the organisations are...
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Measuring the effectiveness of Twitter, Facebook and LinkedIn
How effective are your social networking tools? Here you are. And you stare into a void. You followed my advice: You defined your social media strategy, which fits nicely into your overall online media...
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Monitor Twitter interactions on your mobile phone
Twitter is gradually becoming “THE” social media tool for real-time interactions. Live tweeting and online conversations at events, in combination with live webcasts, are just a few of the examples of...
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Web Crawlers: Love the Good, but Kill the Bad and the Ugly
I am staring at my screen. We’re in the midst of the Christmas holidays, and I have nothing else to do, but stare at my screen. And scratch my hair. And make faces of disbelief and confusion. Where...
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Reviewing 800 nonprofit blogs…
Since 2009, I collected over 800 nonprofit blogs in a Delicious list. I also stored their RSS feeds in a repository, so I could aggregate their latest updates on Humanitarian News. Back in 2009, I did...
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Twitter experiment: How many will follow you back?
What would you do to increase your Twitter followers? I am torn between two lovers: One lover seduces me to increase my Twitter followers in order to build a larger community. The other lover insists...
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How to display media in your Twitter timeline
Some tweets display pictures or videos, and others don’t.. The mystery revealed! Twitter has become the true social media’s “vaporware”: More and more people use Twitter for “instant updates”. Few...
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A hands-on review of webinar tools
As part of a project to design a social media webinar, we needed to select the right tool to deliver this service. There are a lot of webinar and teleconferencing tools available, but we needed a...
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Case study: Using an event to build an online momentum
Events and The Fifty Shades of Grey Conferences, workshops, advocacy events, fora… We’re all been there. And many times, been bored. With the introduction of social media, we have been able to put a...
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Case study: Measuring your online media performance
A common struggle for all online communicators: how to measure our online media performance? What are the right key indicators to evaluate how well we do in our online media outreach? And how do we...
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Twitter experiment: How many will follow you back?
What would you do to increase your Twitter followers? I am torn between two lovers: One lover seduces me to increase my Twitter followers in order to build a larger community. The other lover insists...
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